Author |
"Philip Kotler, Kevin Lane Keller, Abraham Koshy, Mithileshwar Jha" |
Binding |
Paperback |
Number of Pages |
736 Pages |
Stream |
Engineering |
Degree/Diploma |
"B.Tech, UG" |
Specialization |
Chemical Engineering |
Subject |
"Engineering Economics and Management, Industrial Management, Principles of Marketing" |
Term |
"2nd Semester, 5th Semester, 4th Year" |
Publisher |
Pearson |
Publication Year |
2012 |
ISBN-13 |
9788131767160 |
ISBN-10 |
8131767167 |
Language |
English |
Edition |
14th Edition |