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Markenimagekonfusion als Managementherausforderung: Zum Problem einer Gedächtnisbasierten und Point of Sale induzierten verwirrenden Wahrnehmung von Marken (German) Books| ISBN: 9783834909497
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Markenimagekonfusion als Managementherausforderung: Zum Problem einer Gedächtnisbasierten und Point of Sale induzierten verwirrenden Wahrnehmung von Marken (German)
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Book Details
Author
Jan-philipp Weers
Weight
363 g
Publisher
"Gabler, Betriebswirt.-vlg"
Publication Year
2008
ISBN-13
9783834909497
ISBN-10
3834909491
Language
German
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