| Author |
"Philip Kotler, Kevin Lane Keller, Abraham Koshy, Mithileshwar Jha" |
| Binding |
Paperback |
| Number of Pages |
736 Pages |
| Stream |
Engineering |
| Degree/Diploma |
"B.Tech, UG" |
| Specialization |
Chemical Engineering |
| Subject |
"Engineering Economics and Management, Industrial Management, Principles of Marketing" |
| Term |
"2nd Semester, 5th Semester, 4th Year" |
| Publisher |
Pearson |
| Publication Year |
2012 |
| ISBN-13 |
9788131767160 |
| ISBN-10 |
8131767167 |
| Language |
English |
| Edition |
14th Edition |
